The term "adaptogen" may be relatively new, but these healing super herbs have been around for millennia. Ginseng, an adaptogen that has long been used in traditional Chinese medicine, is known to improve brain function, reduce inflammation, and treat other ailments. Generally, adaptogens are natural, non-toxic substances that help the body adapt to the stresses of modern living. These ancient remedies have a long history of being used throughout traditional cultures and naturopaths alike. These newly re-discovered superfoods are creating growing demand in the market.
With the popularity of these natural, plant-based substances now on the rise, there will be winners and losers in the health and wellness industries. Those who innovate to incorporate adaptogens into products are likely to capitalize on this growing health trend. Those who do not may risk missing out on the next big thing.
Many Types of Adaptogens
There are over 70 kinds of plant-based medicinal adaptogens, including ginseng, matcha, and reishi. Like the name suggests, adaptogens are used to adapt to stress and improve overall health. Adaptogens are also used to treat a wide variety of health issues. Certain adaptogens can increase circulation, boost memory, reduce inflammation, and are believed to treat many health conditions.
Ashwagandha, astragalus, and other adaptogens have been used for millennia in Ayurveda, an ancient, natural system of medicine closely associated with yoga. Once you get familiar with some of the most common and desirable types of adaptogens, you'll start to notice them in products in health food stores, and soon, in just about every supermarket.
Common Adaptogens & Uses
Ashwagandha: Used in ancient Ayurvedic medicine, which is closely associated with yoga, this herb is known to relieve stress, improve concentration, and increase energy.
Reishi: A type of fungus with a strong flavor, reishi mushrooms promote overall health, support the functions of the body and mind, and are often available as a tincture or powder.
Astragalus: As with many adaptogens, astragalus is used to promote overall wellness and to strengthen and regulate the immune system.
Valerian: Used to treat insomnia or sleeplessness, valerian is also used to ease anxiety and stress. Valerian is used in some types of tea products to promote sleep and is available in supplement form.
Brahmi: Also known as "gotu kola," brahmi is believed to be a potent brain tonic.
Matcha: Used in many drinks, matcha is marketed as an alternative to coffee. Its effects include increased energy and focus without the jitteriness usually associated with caffeine.
A Hot New Health Trend
Demand is likely to increase both for existing adaptogen supplements, powders, and products, and adaptogen supplements that aren't yet widely available. Those in the food and beverage businesses have an opportunity to cater to this growing trend, since many adaptogens that are available only in the form of supplements could be applied in other ways to feed a growing market.
As more and more people are practicing yoga, eating healthier foods, and seeking ways to detox, they are also returning to ancient and traditional remedies. In response to demand, industries are hustling to catch up with the trend. More and more scientific research is being conducted on their benefits and uses, and food and beverage brands are innovating as they find new ways to incorporate these natural remedies into various products.
