Wellness Trends To Watch For In 2023

We're excited to see how the wellness industry evolves in 2023.

In the last three years, we've seen a big shift in how people think about health and wellness. Consumers are spending more money on wellness, but they're also becoming savvier about how to integrate wellness into their daily routines.

Here are our predictions of what we'll see more of as brands rise to accommodate consumer wants and needs:

• Personalization & Real Benefits: Brands will continue to develop customized supplements along with tailor-made products with wellness-boosting benefits.

• Authentic Brand Endorsements: As brands gear up their marketing plans for 2023, they should be looking at what actually works—real people and real customer stories and endorsements will be more important than ever before.

• More Affordable Wellness Options For All: The real opportunities for brands are in serving a wider population of consumers at a lower price, going from a novelty item to a necessity in the consumer wellness journey.

• Genuine Sustainability: Brands will have more conversations around why sustainability is a value for them, the consumer, and the earth.  

• Rest And Recovery Technology Go Mainstream: We'll see brands present technologies such as products for injuries, sleep solutions, and more

"My two favorite words - why and how"

DRIVEN, HUMBLE, CURIOUS
As a senior account manager, Alexandria spearheads our team to bring engaging brand experiences to life. Strategic in her approach she puts ideas into action to create meaning and impact for our clients. Collaborative and intuitive she creates the roadmap to success and is the hub of communication. Her background has given her a unique and dynamic point of view to build exactly the tools needed for each and every project.

With a degree in civil and structural engineering, she built a career in New York City with a boutique architecture firm managing projects all over NY State. After she moved back to California, she led marketing efforts in tech and offered her skills in organization to high-end clientele.

The most important thing she brings to the table is her optimism and "anything is possible" mindset. Her two favorite words - why and how? Why defines of the importance of what we are doing, and how gives you the sequence to get us to where we want to be.

Her work has been published in Architectural Digest, Apartment Therapy, Houzz, and many others. She believes that building anything, from a house to a brand, is just about planning, methodically creating each step, and checking them off until you get to a final product.

She is an artist and writer in her free time with a passion for both ends of creation.

WHAT ALEXANDRIA BRINGS
Alexandria is both creative and practical. She wants to bring ease to what is complicated, beauty to what is ugly, and enjoyment to what can be tedious.

“My goal is to take what I am constantly learning and help clients to turn their visions into reality. Whether it is building a brand, organizing an event, creating an ad campaign, or planning innovation — I want to be able to do this for myself and for others so we can grow together.”

The Power of Rebranding

In a world where trends are changing and consumer needs are becoming more demanding, rebranding is vital. Companies that don't consider rebranding can risk becoming obsolete. 

What is Rebranding? 

Rebranding is the process of changing a product's or company's corporate image to create a new look and feel. The company may also rebrand to market or build a new brand, get new partners, or target new audiences. When a company rebrands, it changes: 

• its logo

• vision and mission

• name

• slogan

• values and how they do things at the office

Why Rebrand?

When a company stays in the market for a long time, it may lose its recognition or relevancy. Rebranding is essential for any business that wants growth. The main goal of rebranding is to revitalize a brand by making it look modern and relevant to the consumer's needs. This influences the consumer's perception of a product, company, or service. 

Big companies have rebranded several times. For example, Starbucks is one of the biggest names in the coffee industry. You may think a company with such cult-like loyalty may not need rebranding. Yet, Starbucks has rebranded at least four times.

Risks vs Rewards

Rebranding can be costly and takes time, resources, and research. If rebranding goes wrong, you not only damage your business but also risk losing your potential and current consumers. I was involved in the "good" rebrand of Tropicana (below left) which thankfully is still alive and well today. Whereas the attempted redesign of it (below right) only lasted three months because the appropriate strategic measures were not taken to bring their consumers along for the ride. 

Rebrand now

Rebranding is powerful as it revives a business and positions it to attract new customers or enter a new market. When a 30-year-old company does it, it increases its chances of staying relevant while pursuing growth in the market. If you think about it, a good rebranding strategy comes with more rewards than risks. In the meantime, while still figuring out your rebranding strategy, contact us for some pointers.