Orgain is fueling life's adventures through design, with some help from us.

Did you know?...
Effective hydration is the top usage and attribute of functional beverages to fight daytime fatigue. Neither did we until we embarked on this great project with the team at Orgain, a nutritional supplement company dedicated to delivering good, clean nutrition with the highest quality ingredients.

"When it came to extending Orgain into the functional hydration space, we were really looking to design a look that reinforced our organic, clean hydration position yet really dial up the vibrancy and taste appeal of the product – to stand out in a very different way. Something to really set us apart in the category versus the other very functional products. Thankfully, not only is the design Launch created modern and beautiful, but it delivers on the product benefits in a way that connects with the consumer. From all the early feedback we’re getting from consumers and retailers, we’re confident it will have a strong impact on the decision-making process and put us in a unique position in the category." said Andrea Theodore, Chief Marketing Officer at Orgain.

"We couldn't be happier with the design Orgain selected. It really separates them from the rest, and we are so proud to see it come to life on shelves and online," said Francesca Allevato, Partner at Launch Innovation.

About The Product
Orgain HydroBoost is certified organic, fruit-based, and features a proprietary blend of minerals, and natural electrolytes, providing fast hydration using cleaner ingredients to satisfy this consumer need.

WE TOOK TRASH TALK TO ANOTHER LEVEL AT SUPER BOWL LVI WITH PEPSI

At this year's Super Bowl LVI, we partnered with Pepsi to create TrashTalk, an experience designed to educate fans on the difference between recycling and trash, and show them how exciting and rewarding it can be when you do it with Olyns, the recycling machines of the future.

Featuring the 2 biggest trash talkers of all time, Super Bowl champions Deion ‘Prime Time’ Sanders and Michael ‘Playmaker’ Irvin, who provoked, celebrated and joked all week long, asking fans to sign in, recycle and win!

Here are some fun stats that resulted from this weeklong activation:

• Over 100,000 fans in attendance

• Over 7,500 bottles recycled

• Over 4,000 registrants to win tickets to Super Bowl LVII in Arizona

• 5,000 Olyns NFC Cards distributed

• 100 NFL Shop Giveaways

Learn more about the recycling machines of the future here.

Some fan soundbites:
"This is so cool. My kids are going to love going with me to recycle bottles!"
"I love the educational component and that it tells you the difference between trash and recycling!"
"I can take my empty bottles to the store and get money that can go to my groceries at the same time? That’s so efficient.”

The Adaptogen Craze: Super Herbs for Holistic Health

The term "adaptogen" may be relatively new, but these healing super herbs have been around for millennia.  Ginseng, an adaptogen that has long been used in traditional Chinese medicine, is known to improve brain function, reduce inflammation, and treat other ailments. Generally, adaptogens are natural, non-toxic substances that help the body adapt to the stresses of modern living. These ancient remedies have a long history of being used throughout traditional cultures and naturopaths alike. These newly re-discovered superfoods are creating growing demand in the market. 

With the popularity of these natural, plant-based substances now on the rise, there will be winners and losers in the health and wellness industries. Those who innovate to incorporate adaptogens into products are likely to capitalize on this growing health trend. Those who do not may risk missing out on the next big thing.

Many Types of Adaptogens

There are over 70 kinds of plant-based medicinal adaptogens,  including ginseng, matcha, and reishi. Like the name suggests, adaptogens are used to adapt to stress and improve overall health. Adaptogens are also used to treat a wide variety of health issues. Certain adaptogens can increase circulation, boost memory, reduce inflammation, and are believed to treat many health conditions. 

Ashwagandha, astragalus, and other adaptogens have been used for millennia in Ayurveda, an ancient, natural system of medicine closely associated with yoga. Once you get familiar with some of the most common and desirable types of adaptogens, you'll start to notice them in products in health food stores, and soon, in just about every supermarket.

Common Adaptogens & Uses

Ashwagandha: Used in ancient Ayurvedic medicine, which is closely associated with yoga, this herb is known to relieve stress, improve concentration, and increase energy.

Reishi: A type of fungus with a strong flavor, reishi mushrooms promote overall health, support the functions of the body and mind, and are often available as a tincture or powder.

Astragalus: As with many adaptogens, astragalus is used to promote overall wellness and to strengthen and regulate the immune system.

Valerian: Used to treat insomnia or sleeplessness, valerian is also used to ease anxiety and stress. Valerian is used in some types of tea products to promote sleep and is available in supplement form. 

Brahmi: Also known as "gotu kola," brahmi is believed to be a potent brain tonic. 

Matcha: Used in many drinks, matcha is marketed as an alternative to coffee. Its effects include increased energy and focus without the jitteriness usually associated with caffeine. 

A Hot New Health Trend

Demand is likely to increase both for existing adaptogen supplements, powders, and products, and adaptogen supplements that aren't yet widely available. Those in the food and beverage businesses have an opportunity to cater to this growing trend, since many adaptogens that are available only in the form of supplements could be applied in other ways to feed a growing market.  

As more and more people are practicing yoga, eating healthier foods, and seeking ways to detox, they are also returning to ancient and traditional remedies. In response to demand, industries are hustling to catch up with the trend. More and more scientific research is being conducted on their benefits and uses, and food and beverage brands are innovating as they find new ways to incorporate these natural remedies into various products.